Six excellent things you can do to boost your ticket sales through social media
There is no denying that event planning involves social media marketing.
A successful event planning requires a perfect marketing strategy. But, before you begin, you need to know what is the most essential part of an event. The most important thing about an event is its ticket sales. But, what if nobody knows about your event?
Don’t worry! We are here to clarify your doubts on how to increase ticket sales for your event. Here are six excellent things that you can boost your ticket sales through social media. Please take a look.
1. Increase exposure on social media platforms
Do you have the red, orange, yellow, green, and blue social media tabs (colours of icons of various social media platforms) on your event page? Are they linking to your social media accounts? If not, do it right away! We have hand-picked five extremely useful ways to increase exposure to your event on social media platforms.
- Create effective content
- Create groups on Facebook and LinkedIn
- Share images, graphics and video content on social media platforms
- Use hashtag and use same hashtags to categorize posts on social media
- Improve customer engagement
2. Make your ticket sales mobile-friendly
It is no secret that people now access the social media websites through their mobile phones. The mobile phone has increasingly become the preferred tool over laptops and desktops for work and leisure. Who has time to wait for the lappy to boot? Mobile is always on, ain’t it?
It is essential for you to make your event tickets mobile-friendly. You don’t want to annoy your fans with a slow mobile site. So, make sure you have a mobile-friendly site for your event. You can always integrate a ticket widget from a ticketing platform and redirect the same there, so that people can easily buy tickets through their mobile phones.
3. Promotional offers
This is one of the most powerful ticket selling ideas, as well as the quickest and easiest way to attract fans and followers in various social media sites. How?
Promotional offers are interesting. People always seek for the cheapest price to purchase. To attract more customers to your event, you can offer early bird tickets or promo codes (viral ticketing) which in turn will increase the ticket sales.
Have you ever heard of offering “deal-of-the-day” for event tickets? If not, then be the first. Offer a special price for a limited period and promote about the deal of the day (flash sale) on various social media platforms that you are offering, before a week ago. People will be curious to know when the flash sale is taking place. You’ll be amazed to know how many new likes and followers you will get from this promotion, needless to say the boost in ticket sales.
4. Plan of action
Have you set any plan of action for boosting the ticket sales through social media platforms? If not, start doing it. Read on to know how.
You can choose any social media platform to run a contest for your event like Facebook, Pinterest, Twitter, etc. Decision is yours. It can be a video contest, an image contest or a quiz contest. This is an amazing customer engagement model for promotions, traffic and ticket sales.
Another way to generate leads for ticket sales is through giveaways. You can offer a concessional or free ticket for the event to those who won the contest by draw of lots or a random selection.
5. Did you know about 80-20 rule?
80-20 Rule : Utilizing 80-20 rule correctly will help to reach more number of audience in the easiest way. Read on to know how.
80% of information and 20% of promotion
According to the 80-20 rule in event marketing strategy, it is important to have 80% of content based on the information about the event, and the remaining 20% of content in the form of promotion for boosting ticket sales.
No one is going to come to your event until you don’t have an information-based content about your event. Your event needs followers in social media platforms. As you increase the number of followers, you can increase promotions to boost the ticket sales.
80% of images and 20% of content
The 80-20 rule is appropriate for content marketing as well. Content marketing is equally important in marketing strategy to boost ticket sales through social media. Why?
Your targeted audience is GenZ. The GenZ is increasingly tech-savvy and prefer visual content (images and YouTube videos) over text. The key thought behind the 80-20 rule in event marketing is to prefer information-based content over the promotion-based content. You can promote your event through images on the social media platforms like Facebook, Twitter, Pinterest, Google+, Instagram, etc.
6. Right marketing model
Once your event is ready to rock, you are ready to take the next step further, that is “Marketing or Ticket sales.”
Do you have any marketing strategy for boosting ticket sales? Are you doing it right?
It takes a lot of time to create a right marketing model that resonates with your targeted audience. However, maintaining the marketing model takes even more consideration. There are three important factors of marketing strategy that needs to be considered when talking about the right marketing model. They are:
It is important to ensure your business is properly structured. How?
Don’t hit the wall with your efforts. It’s always good to discover your business goal before starting a marketing strategy. You need to think strategically about everything you do to boost your event ticket sales. This will help you on how to evaluate the right marketing strategy and support the business goal.
You will agree that the world is rapidly shifting to digital. Also, it is set to be the future of event marketing. The only reason behind this is that the digital techniques of marketing and communication are much easier, faster, effective and versatile.
The best thing about digital marketing is, it can be tracked and monitored. It is absolutely affordable. SEO content, blogs, internet banner ads, online video content, pay-per-click (PPC) advertising, email marketing, social media marketing (Facebook, Twitter, LinkedIn, etc.), and mobile marketing (SMS, MMS, etc.) are some of the key forms that benefit the ticket sales through digital marketing.
Promote your event on various blogging pages. Always remember, the more exposure you get will double the chances of increasing ticket sales. Interact with professional bloggers. Encourage them to promote your event on their pages. Needless to say, it develops better customer relationships and generate leads.
MeraEvents is a fast and powerful and mobile-responsive event ticketing platform, compatible to almost all kinds of devices, that ensures to bring event organizers closer to their customers through the most innovative ticketing technology and marketing solution. If you are not ready to take all these headache, you have MeraEvents, who can help boost your event ticket sales. All you need to do is just simply list your event at MeraEvents.