Reserved seating technology, another feather in MeraEvents cap

Event technology

When you decide to watch a movie over the weekend you get to pick your favorite seats to watch the show, but what’s the big deal about it? Every cinema hall offers it and everyone does the same thing right?

But, then the case is not the same when it comes to events as most of them are first come first serve basis. Isn’t it unfair? Well, do not worry, MeraEvents is here with the best solution that will make your event experience wonderful.

Seating in a stadium, auditorium or any other event venue by replicating the virtual theatre for several venues and customising them to exactly suit every venue is the new feature in MeraEvents kitty.

Sreekanth Ponnala and Dileep Somidi of MeraEvents…here are the excerpts of an interview…

Reserved seating technology

From left to right: Dileep Somidi and Sreekanth Ponnala

Why should an organiser have reserved seating option at his event?

Enabling reserved seating will ensure that the attendees have an idea about the event seating before the event day, like the row, seat number, etc. This saves time and avoids confusion on the event day for the organizers and the attendees.

How different is it from seating arrangement in movie theatres?

The seats at an auditorium, sports arena, banquet hall or a theater are different from a cinema hall, to be more precise, it the seats at a stadium or a large auditorium are 3X to 20X larger than in a movie theatre. This causes confusion on the event day as everyone is fighting to get the best spot causing chaos. Seats in an arena or a stadium are arranged in different styles: the angle of view toward the subject alters from row to row and have multiple seating styles that add to the confusion.

Is it mandatory that you have the venue’s seating plan or do you have a plan and customise it for the events?

For now yes, it is mandatory for us to have the event venue seating layout shared with us, so that

If a person wishes to change his/her seating arrangement a few days after having booked the passes (assuming that the seats are available), will it be possible to change the seats?

For now, that facility is not given. However, going forward, we will work towards creating such facility, but on a case to case basis and depending on the indent given by the clients/partners.

The change of seat is based on the event organizer’s discretion and the availability of the spot. The attendee will have to drop an email to the technical team and the change of seat will be implemented. If an attendee wishes to upgrade their ticket category, that is possible and all that the attendee has to do is to pay a little extra for the upgraded seat.

Is it mandatory that you have the venue’s seating plan or do you have a plan and customise it for the events?

For now yes, it is mandatory for us to have the event venue seating layout shared with us, so that the technical team can upload the same and customise it to suit the event.

The change of seat is based on the event organizer’s discretion and the availability of the spot. The attendee will have to drop an email to the technical team and the change of seat will be implemented. If an attendee wishes to upgrade their ticket category, that is possible and all that the attendee has to do is to pay a little extra for the upgraded seat.

 

Reserved seating for events

How to sell reserved seating tickets for events online?

With a blueprint of the venue’s seating plan that can be uploaded and customised by the technical team. Organisers can have the seating outline and the number of seats available displayed for the attendees in different colors.

Reserved seating will ensure that the audience know everything about the number of seats, rows and gangway space at the venue. Imagine your guests booking tickets of consecutive numbers and they being placed in different rows.

What are the advantages of having reserved seating?

Registrations are more likely to increase when the audience get to choose the seats themselves as it gives them a clear picture of the venue, the distance from the stage, view, etc. Also it will let you save the seats for VIPs and sponsors on the event day without creating chaos.

Imagine a situation where the first row of seats have been occupied by someone and a VIP walks-in. It leaves a bad taste if you ask the attendee to change his/her place to accommodate the special guest, while you are under the obligation to provide the best seat to the VIP.

Moreover, when the guests have their seat numbers they will find it easy to reach their spot, without the help of ushers.

What are the pros and cons of the selling reserved seating tickets for events?

Organiser:

Pros:

It is possible to avoid confusion on the event day with people fighting for the best spot as they know the distance from the stage and the view while booking the ticket itself.

Organizers have more flexibility and control on the seats to sell, which leaves them the choice to reserve a few seats for eminent guests. You can make certain seats unavailable for purchase by blocking them in advance so that the customers do not opt for purchasing them.

Enhance user experience by enabling them to pick their own seats and get the best view of the event from the available passes.

Sell more tickets fast, as the patrons are likely to book early to get the best seats for the event.

Cons:

Last minute changes in the venue seating cannot be made to accommodate special guests as the seat might be booked already.
An uncomfortable seat cannot be replaced or moved as it is sold already.

Reserved seating technology

User:

Pros:

  • Book early and get the best spot as you get to choose your own seat.
  • Know where you will be seated and save time on finding your spot on the event day.
  • No need to reach the venue several hours before the event time to get the best spot.
  • Upgrade your seating at any point by raising a request to the technical team.*

*Upgrades can be made based on the availability of the spot.

Cons:

Upgrade of seat or change of place cannot be made instantly and needs to be escalated to the technical team.

How to set it up?

  • Pick a venue
  • Get the seating layout/blueprint from the venue owner and share it with the technical team
  • Decide on the number of categories
  • Fix the number of tickets to be sold per category
  • Color code every category/zone and start selling the tickets

Display seats that are available for the specific category. Ticket buyers will be able to view the seats available only in the category they have chosen, which will help you avoid confusion.

Color code the seats. It is also possible to mark the seats as available, sold out, reserved, etc., in different colours to make it easy for the buyer.

So, go ahead and set up reserved seating for your upcoming event and provide the best experience to the audience by letting them choosing their own seat.

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