Car Design Workshop in Chennai


Car Design Workshop at LOYOLA-ICAM in Chennai:

Cars, the biggest fascination of mankind, while some like to swish away in it in style, some find passion in designing it in an envious manner. If you are among those who love to design the dream machines rather than sit behind the wheel and ride away, then here is your chance to master the art like a pro.

A two-day Car Design Workshop in Chennai is being organized at the LOYOLA-ICAM College of Engineering and Technology. The workshop would help the participants learn the nuances of the art from the pioneers who would teach and train all the theoretical and practical aspects of training.


The  Automotive Sketching And Styling would be a 2-day Hands-on Training for students and automobile enthusiasts. and would offer practical training in the field of automotive sketching and expose the students to all the latest developments in styling as well as the career opportunities in the automotive sector.

The workshop would be a 2-day Hands-on workshop backed with interesting and valuable Case studies along with numerous Career building sessions. All these apart the participants would also be awarded with a Certificate of participation and special prizes will be given at the end of the workshop.


Organized and conducted with the support of WACOM (Technology partner) and LETRASET & THE ART LOUNGE (Stationary partner), the workshop is open for anyone who is interested and is passionate about cars and bikes. The workshop would be facilitated by Mr. Sathiyaseelan, Head of Styling – Ashok Leyland.

He has an M.Des Degree from IDC, IIT Delhi. He has worked and led teams in automotive styling at Nissan(Japan), TVS, General Motors and TATA Motors before joining Ashok Leyland. He is passionate about teaching Design to young minds. Check out his LinkedIn Profile.

Car Design Workshop Schedule would be as follows:


Session 1: The Foundation
What is Industrial Design?
Industrial design and the context of business
Design process
Automotive design – body styles, layout, proportions, themes
Design Communication
Sketching is communicating – intro
Basics of sketching – the tools, composition, light and shadow, perspective
Advanced sketching – rendering materials, textures, reflection

Session 2:  Sketching Basics
Sketching a simple form
Sketch along and learn
Key to an expressive sketch
Sketching a Car
Sketch along and learn a side view
Develop a plan from the side view
Perspective sketch – demo



Session 3: Digital Design
Rendering a car in Photoshop
Quick side view shading – demo
Perspective render – demo
All this on the state of the art tablet provided by our sponsor WACOM.

Session 4: Design Discussion
Digital Thinking & Design Philosophies
Session on Career in Automotive Styling
Interactive session on creative thinking and design DNA with the help of case studies.

What are you waiting for? Come and explore your passion, this September at the LOYOLA-ICAM College of Engineering and Technology from 9:30 am – 5:00 pm on September 11 and 12, 2014. 

Sindhuja Iyer

Passionate writer. Grammar Nazi . Social Butterfly. Hates laziness. Is probably thinking of a story idea while speaking to you ;)

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