Digital Marketing is growing rapidly every day and still has immense potential for growth. However,
as the digital marketing landscape keeps growing the marketers are encountered with new challenges and opportunities within the digital marketing framework.
What is Digital Marketing?
In the simplest terms Digital Marketing refers to the promotion and marketing of products and brands through one or more forms of the electronic and new media. The prime difference of this form of marketing is that it has tools and methods,which can be analyzed to understand what is working and what is not in the marketing attempts of an organization.
Why is Digital Marketing Important?
Digital media is so pervasive as the consumers can access the information anytime from anywhere across the globe. In this digital era, it is impossible for restricting the information accessible to the consumers about the products and services and digital marketing enables information flow from numerous sources that the consumers would see as credible like friends, relatives,media, peers,etc., which are more personalized and relevant. These sources are more tailored to suit the needs and preferences of the consumers making it all the more appealing.
How do you do it?
To be successful in your digital marketing efforts it requires for the organization to have a consolidated view of the preferences and expectations of the consumers from across various digital media channels like the Web, social media, direct mail, mobile, point of sale, etc.
This information would help the marketers create a consistent and appealing marketing strategy,which would motivate the buyer towards a buying decision, which is the end purpose of all the marketing efforts. The deeper the insights about the customer behavior and preferences, the likeliness of a higher consumer engagement.
So, how can you make the digital marketing work for your organization?
Every organization is unique and the marketing strategy needs to be adapted to suit the needs of the organization. If you wish to learn the most successful attempts for the scenario of your business and also learn all about the Digital Marketing, you can attend the one day workshop on Digital Marketing Demystified Workshop in Bangalore organized at the Hyatt Bangalore on August 29, 2014 from 9:30 am – 5:30 pm.
The one day workshop would emphasis on all the core aspects of Digital Marketing starting from building a digital marketing strategy to the various tools and techniques, case studies and inspirations to do an SWOT of your organisation’s digital marketing strategy to come up with an improved strategy.
The event is ideal for all the leaders and professionals in the Marketing domain,who are executing digital marketing efforts and are responsible for identifying new means and ways. Typically this could also include people who are seeking more insights and information on what kind of Digital Marketing strategies should be adopted to grow their businesses.
So, hurry and be a part of this event, which would be hosted by Abhishek Rungta, Founder and CEO, Indus Net Technologies and would provide you deep insights towards Digital Marketing.